Betsey Johnson

Sep 2025

Betsey Johnson’s Fall/Winter 2025 campaign features actor Christina Ricci in a series of highly stylized, moody portraits. Under the creative direction of James Worthington Demolet, the project leans into a dramatic aesthetic, contrasting dark, layered textures like ruffled tulle, lace, and leather against a neutral studio backdrop. Photographer Zoey Grossman utilizes soft, directional lighting to capture the collection’s intricate details, ranging from avant-garde crinoline skirts to signature embellished footwear. The series incorporates tactile elements, including vintage candy dispensers and quilted furniture, to build a curated, commercial atmosphere. With fashion styling by Vittoria Cerciello, the campaign balances a polished editorial sensibility with the brand’s distinct, maximalist design language.