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·Betsey Johnson F/W 2025 Campaign

Christina Ricci standing beside a vintage carousel horse in a black feathered gown and plaid platform boots for Betsey Johnson.

Christina Ricci in a black puffed-sleeve dress and jacket against a plain grey studio backdrop for Betsey Johnson.

Betsey Johnson and Christina Ricci posing together in layered black tulle dresses against a studio backdrop.

Christina Ricci wearing a strapless black evening dress seated on stacked mattresses for Betsey Johnson.

Christina Ricci in a black leather jacket and tiered crinoline skirt for Betsey Johnson Fall Winter 2025 campaign.

Christina Ricci posing in a black leather jacket and tiered ruffle skirt beside vintage candy dispenser machines.

Christina Ricci in a feathered jacket and sequin dress sitting on a chain swing for the Betsey Johnson F/W 2025 campaign.

Black and white portrait of actor Christina Ricci wearing a ruffled black collar and lace veil for Betsey Johnson.

Christina Ricci wearing a black leather jacket and tiered hoop skirt standing beside vintage candy vending machines.

Christina Ricci seated in a black ruffled tulle dress holding a patterned handbag against a neutral studio backdrop.

Christina Ricci holding a white diamond kite and spool while wearing a black strapless tulle dress for Betsey Johnson.

Christina Ricci in a black strapless gown and tulle skirt holding a plastic bag for Betsey Johnson fall/winter 2025 campaign

Christina Ricci wearing a black dress and skeleton pendant necklace for Betsey Johnson Fall Winter 2025 campaign.

Betsey Johnson Betsey Johnson F/W 2025 Campaign 2025

About

Betsey Johnson’s Fall/Winter 2025 campaign features actor Christina Ricci in a series of highly stylized, moody portraits. Under the creative direction of James Worthington Demolet, the project leans into a dramatic aesthetic, contrasting dark, layered textures like ruffled tulle, lace, and leather against a neutral studio backdrop. Photographer Zoey Grossman utilizes soft, directional lighting to capture the collection’s intricate details, ranging from avant-garde crinoline skirts to signature embellished footwear. The series incorporates tactile elements, including vintage candy dispensers and quilted furniture, to build a curated, commercial atmosphere. With fashion styling by Vittoria Cerciello, the campaign balances a polished editorial sensibility with the brand’s distinct, maximalist design language.