Armani Exchange

A/X S/S 24

Brand

Armani Exchange

ProjectA/X S/S 24

Date

Mar 2024

Description

The Armani Exchange Spring/Summer 2024 fashion campaign presents a series of clean, studio-based portraits that highlight the season's relaxed streetwear and utility-focused silhouettes. Photographed by Valeria Herklotz and styled by Marc Goehring, the imagery leans into a minimalist aesthetic, utilizing a seamless white background and soft light to foreground technical fabric textures and sharp tailoring. Featuring models Alyssa Sardine, Brad Lee, Gonzalo Allgayer, and Lilou Le Sergent, the editorial collection captures a range of denim ensembles, layered outerwear, and structured accessories. The campaign emphasises the brand's focus on monochromatic layering and functional design elements like utility pockets and contrast branding through a precise, commercial lens.

Style

Vertical, Clean, Commercial

Techniques

Soft Light

Color

Jet Black

Background

White Seamless

Context

Advertising Campaign