Brand
ProjectA/X S/S 24

Armani Exchange A/X S/S 24 2024
Associated creatives
Tags
Description
A male model poses against a clean white seamless studio backdrop for the Armani Exchange Spring/Summer 2024 campaign. He wears a full denim look featuring a zip-up acid-washed denim bomber jacket with black ribbed trim and matching denim jeans. Visible above the waistband is the branded black and white Armani Exchange logo band. Directional studio lighting casts soft shadows, highlighting the textured weave and vintage wash of the denim.
Style
Commercial, Square, Clean
Techniques
Soft Light
Industries
Menswear
Color
Denim (80%)
Background
White Seamless, Residential Building
Context
Advertising Campaign