Brand
ProjectA/X S/S 24

Armani Exchange A/X S/S 24 2024
Associated creatives
Tags
Description
Studio campaign photograph for the Armani Exchange Spring/Summer 2024 project photographed by Valeria Herklotz and styled by Marc Goehring. A young male model is captured close-up holding a structured black pebbled backpack with a contrast light grey stripe across the front pocket. He wears a textured medium grey zip-up bomber jacket over a collared shirt, set against a clean off-white seamless studio backdrop illuminated by soft directional light.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Designer Fashion
Color
Jet Black (50%)
Medium Grey (40%)
Background
White Seamless, Residential Building
Context
Advertising Campaign