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Brand
Armani Exchange
ProjectA/X S/S 24
Model Brad Lee smiling in a grey hooded zip-up jacket and sunglasses against a plain white studio background.

Armani Exchange A/X S/S 24 2024

Associated creatives

Valeria Herklotz
Valeria HerklotzPhotographer
Marc Goehring
Marc GoehringFashion Editor/Stylist
Alyssa Sardine
Alyssa SardineModel
Brad Lee
Brad LeeModel
Gonzalo Allgayer
Gonzalo AllgayerModel
Lilou Le Sergent
Lilou Le SergentModel

Tags

brad leeeast asian man smilingeast asian manman smilinggrey hooded jacketgrey jackethooded jacketgrey tracksuittracksuittinted sunglassessunglassesblack backpack strapsbackpack straps

Description

Shot by photographer Valeria Herklotz with styling by Marc Goehring, model Brad Lee wears a light grey hooded zip-up jacket with matching track pants for the Armani Exchange Spring/Summer 2024 campaign. Captured against a seamless white studio backdrop, he wears tinted rectangular sunglasses while smiling and gripping black backpack straps. Clean studio lighting illuminates the technical fabric texture and relaxed streetwear silhouette.

Style

Vertical, Commercial, playful, Clean

Techniques

Soft Light

Industries

Streetwear

Color

Light Grey (70%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign