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Brand
Armani Exchange
ProjectA/X S/S 24
Model holding a black Armani Exchange logo backpack while wearing a grey jacket against a white studio background.

Armani Exchange A/X S/S 24 2024

Associated creatives

Valeria Herklotz
Valeria HerklotzPhotographer
Marc Goehring
Marc GoehringFashion Editor/Stylist
Alyssa Sardine
Alyssa SardineModel
Brad Lee
Brad LeeModel
Gonzalo Allgayer
Gonzalo AllgayerModel
Lilou Le Sergent
Lilou Le SergentModel

Tags

man holding backpackblack backpackarmani exchange backpackgrey bomber jacketmens backpackgrey jacketblack bag

Description

A male model poses in profile against an off-white seamless studio backdrop for the Armani Exchange Spring/Summer 2024 campaign. He wears a textured charcoal grey zip-up jacket paired with dark trousers, cradling a black structured backpack under his arm. The bag features a prominent white accent stripe and AX branding. Even, diffused studio lighting highlights the contours of the subject and the clean lines of the accessories.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Bags & Accessories

Color

Jet Black (50%)
Medium Grey (40%)

Background

White Seamless

Context

Advertising Campaign