Brand
ProjectA/X S/S 24

Armani Exchange A/X S/S 24 2024
Associated creatives
Tags
Description
A male model sits in a relaxed pose wearing a light blue camouflage print denim overshirt with matching trousers for the Armani Exchange Spring/Summer 2024 campaign. The garment features long sleeves, structured collar details, and flap chest pockets. Styled by Marc Goehring and shot by photographer Valeria Herklotz, the composition is captured against a clean, soft-lit white seamless studio backdrop.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Menswear
Color
Denim (70%)
Sky Blue (20%)
Background
White Seamless
Context
Advertising Campaign