Aritzia

Jan 2025

For their winter seasonal campaign, Aritzia explores the intersection of high-performance outerwear and high-fashion aesthetics in The Super Puff. The series centers on the brand's signature quilted down jackets, placing them in expansive, snow-swept mountain environments and glacial landscapes. Photographer Erika Long utilizes a crisp, cool-toned color palette and natural light to emphasize the glossy, voluminous textures of the collection. The imagery balances commercial product clarity with an editorial sensibility, employing subtle cinematic techniques like bokeh effects and motion blur to evoke a sense of wintry atmosphere. The project serves as a focused showcase of cold-weather apparel, defined by clean compositions and a minimalist approach to styling.

Vertical, Cool, Editorial

Natural light

High Street Fashion

Snowfield

Advertising Campaign