Aritzia
The Super Puff
Brand
ProjectThe Super Puff
Date
Jan 2025
Description
Aritzia’s campaign for The Super Puff captures the intersection of high-street fashion and extreme winter utility. Shot by photographer Erika Long, the series explores the collection’s voluminous silhouettes and glossy textures set against vast, snow-covered mountain landscapes and icy, glacial terrains. The imagery leans into a cool, desaturated color palette, using soft natural light to emphasize the quilted construction and sleek finishing of the outerwear. Through minimalist compositions and varied, cinematic backdrops, the project highlights the versatility of the apparel in harsh, frost-laden environments.
Style
Vertical, Cool, Editorial
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Background
Snowfield
Context
Advertising Campaign
Associated creatives
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