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Brand
Aritzia
ProjectThe Super Puff
Model wearing a light blue puffer jacket and ski goggles against a snowy blue background for Aritzia The Super Puff campaign.

Aritzia The Super Puff 2025

Associated creatives

Erika Long
Erika LongPhotographer

Tags

woman in blue puffer jacketblue puffer jacketpuffer jacketski goggleswoman wearing ski goggleslight blue jacket

Description

This portrait image for Aritzia's The Super Puff project features a model wearing a glossy light blue down puffer jacket, matching gloves, and ski goggles perched over a white cap. The model stands against a softly blurred winter-themed blue background filled with floating bokeh dots that evoke falling snow. The lighting is bright and crisp, highlighting the quilted texture and sheen of the outerwear. Erika Long photographed the campaign, capturing an ambient, seasonal mood.