Aritzia The Super Puff 2025

About

This portrait image for Aritzia's The Super Puff project features a model wearing a glossy light blue down puffer jacket, matching gloves, and ski goggles perched over a white cap. The model stands against a softly blurred winter-themed blue background filled with floating bokeh dots that evoke falling snow. The lighting is bright and crisp, highlighting the quilted texture and sheen of the outerwear. Erika Long photographed the campaign, capturing an ambient, seasonal mood.