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  • ·Aritzia The Super Puff Winter Campaign by Erika Long
Brand
Aritzia
ProjectThe Super Puff
Model wearing dark oversized sunglasses and a black puffer jacket in a snowy mountain setting.

Aritzia The Super Puff 2025

Associated creatives

Erika Long
Erika LongPhotographer

Tags

woman in black puffer jacketblack puffer jacketpuffer jacketblack down jacketblack sunglassesoversized sunglasseswinter coat

Description

A campaign portrait for Aritzia's The Super Puff, photographed by Erika Long. The shot depicts a model standing centered against a cool-toned, snow-dusted mountain landscape with pine trees. She is styled in an all-black cold-weather ensemble, including a zip-up black puffer jacket, matching gloves, and dark oversized ski sunglasses. The image features soft snowfall flakes drifting across the frame and a blue, low-temperature color palette.