Brand
ProjectThe Super Puff

Aritzia The Super Puff 2025
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Description
This fashion campaign image for Aritzia, titled The Super Puff and photographed by Erika Long, features a model lying on a snowy surface. The subject is dressed in a glossy black puffer jacket, black pants, a matching black headband, and black gloves, while holding a large black puffer handbag. The scene is set against a bright, snowy landscape with soft natural lighting and cool colour grading. The composition is horizontal, capturing the subject in a relaxed yet styled pose amidst the winter environment.
