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  • ·Aritzia The Super Puff winter campaign image by Erika Long
Brand
Aritzia
ProjectThe Super Puff
Model wearing a white puffer jacket and matching trousers walking across an icy blue glacial landscape.

Aritzia The Super Puff 2025

Associated creatives

Erika Long
Erika LongPhotographer

Tags

model in white puffer jacketwhite puffer jacketpuffer jacketwhite puffer coatpuffer coatwhite trouserswhite hoodwoman in white winter wearwoman walking in snow

Description

A fashion campaign image for Aritzia titled The Super Puff, photographed by Erika Long. The photograph features a model wearing a long white hooded puffer jacket, matching white trousers, and a white scarf, walking through a vast icy blue glacier landscape. The scene is dominated by cool blue and bright white tones, creating a wintry and cinematic atmosphere. The natural lighting highlights the textured layers of the outerwear against the stark, frozen background. The composition captures a moment of motion as the model traverses the snowy terrain.