Aritzia Aritzia Super Puff No Bad Weather 2026 2026
About
The Aritzia Super Puff No Bad Weather 2026 campaign captures the utility and texture of the outerwear collection through a series of vertical portraits. Set against classical stone architecture and damp urban streetscapes, the imagery focuses on the interplay between the glossy, quilted fabrics of the apparel and the neutral environment.
Photographer Peter Ash Lee employs a blend of clean studio-style lighting and raw natural light to highlight the sheen of the jackets. Creative direction by Sami Barker grounds the campaign in a cohesive aesthetic, while hair styling by Evanie Frausto complements the structural silhouettes of the winter collection.