Aritzia The Super Puff 2025

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This fashion editorial image for Aritzia's The Super Puff project features a model navigating a snowy outdoor environment. The subject wears a glossy black puffer jacket over matching dark attire, complemented by black sunglasses and dark gloves. The cool color grading enhances the wintry atmosphere, casting a moody and cinematic quality across the frame. Erika Long captured the campaign with a vertical framing style that emphasizes the verticality of the figure against the snow-covered ground.