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  • ·Aritzia The Super Puff Campaign by Erika Long
Brand
Aritzia
ProjectThe Super Puff
Model wearing a glossy black puffer jacket, balaclava, sunglasses, and fur boots standing in blue-toned snow.

Aritzia The Super Puff 2025

Associated creatives

Erika Long
Erika LongPhotographer

Tags

glossy black puffer jacketblack puffer jacketpuffer jacketglossy puffer coatblack puffer coatwoman standing in snowwoman in winter clothesblack balaclavafur snow bootsfur bootssnow bootswinter outerwear

Description

Fashion campaign imagery for Aritzia's The Super Puff, photographed by Erika Long. The full-length shot features a model standing in an open, snow-covered landscape bathed in a cool cyan and icy blue cast. She is styled in a high-shine black hooded puffer jacket, paired with a fitted black balaclava, dark sunglasses, black gloves, slim pants, and voluminous grey faux fur winter boots. The framing captures a minimalist, frosty outdoor setting with soft diffused light across the snow.