Aritzia

Jun 2026

Aritzia leans into the quintessential spirit of coastal escapism with its Summer Tour campaign, titled The Getaway. This fashion campaign masterfully distills the nostalgia of sun-drenched holidays into a cohesive visual narrative that feels both aspirational and inherently wearable. Photographers Deo Suveera and Pamela Dimitrov utilize high-key, natural light to capture the collection, bathing the imagery in the kind of crisp, brilliant sunlight that defines mid-summer afternoons. Under the creative direction of Sami Barker, the campaign opts for a refined, lifestyle-focused aesthetic that prioritizes texture and atmosphere over overt styling. Model Olivia Vinten serves as the central figure, bringing an effortless, relaxed energy to the rocky shorelines and clear waters that serve as the project backdrop. The photography shifts seamlessly between candid-style portraiture and editorial-leaning frames, all while maintaining the brand's signature clean, elevated look. With expert casting by Kayla Mayhew and meticulous beauty work by makeup artist Homa Safar, the production emphasizes raw, sun-kissed authenticity. By anchoring the project in a tactile, summer-themed aesthetic, the brand successfully positions these pieces not just as clothing, but as essential companions for the inevitable seasonal transition. Every frame acts as a sensory invitation, perfectly capturing the bright, shimmering intensity of the coast through a lens of quiet, confident luxury.

Lifestyle

Natural light

Luxury Fashion Houses, Fashion