Brand
ProjectThe Super Puff

Aritzia The Super Puff 2025
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Description
This winter portrait features a model wearing a light grey puffer jacket with the hood drawn up over a black beanie. The subject gazes directly forward against an outdoor mountain backdrop with snow-covered peaks visible. The composition focuses tightly on the upper body and face, highlighting the texture of the quilted outerwear. Natural daylight illuminates the scene with soft shadows, creating an editorial feel captured by photographer Erika Long for Aritzia.
