Aritzia

Sep 2026

Aritzia's Fall 2026 campaign captures the collection against the backdrop of the Pont Alexandre III in Paris. The editorial photography highlights the label’s latest tailoring, featuring structured blazers, wool coats, and clean lines. Under the creative direction of Sami Barker, the project leans into a polished, architectural aesthetic that balances classical stone monuments with modern silhouettes. Photographed by Deo Suveera and Pamela Dimitrov, the campaign features model Chen Yang throughout a series of outdoor compositions. The imagery utilizes natural light and hard light techniques to emphasize texture and form, with hair by Tosh and makeup by Manu Kopp providing a sharp, understated finish to the styling.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Bridge

Advertising Campaign