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  • ·Aritzia The Super Puff campaign by Erika Long
Brand
Aritzia
ProjectThe Super Puff
Model wearing a hooded grey puffer jacket and black beanie against a snowy mountain backdrop.

Aritzia The Super Puff 2025

Associated creatives

Erika Long
Erika LongPhotographer

Tags

hooded puffer jacketpuffer jacketgrey puffer jacketblack beaniebeaniewoman in puffer jacketwoman wearing beanie

Description

A campaign portrait for Aritzia's The Super Puff, photographed by Erika Long. The shot features a model wearing a hooded light grey down jacket layered over a black beanie, rendered with a soft, ethereal focus. Behind the subject, a steep mountain slope covered in snow and evergreen trees extends under cold natural daylight.