Aritzia The Super Puff 2025

Description

Captured by photographer Erika Long for Aritzia's The Super Puff project, this image features a model wearing a heavy white puffer jacket and hood. The subject stands centrally amidst towering, organic curves of compacted blue-toned snow and ice. Natural daylight illuminates the frosty landscape, creating a cool, monochromatic colour palette across the scene. The composition emphasizes scale, setting the human figure deep within an icy cavernous formation.