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Brand
Ami
ProjectAMI S/S 25 by Daniel Archer
Two models in Ami clothing posed in a warmly lit classic interior with a patterned armchair and floral arrangement

Ami AMI S/S 25 by Daniel Archer 2025

Associated creatives

Alexandre Mattiussi
Alexandre MattiussiDesigner
Daniel Archer
Daniel ArcherPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Jonathan Ferrari
Jonathan FerrariArt Director
Michael Delmas
Michael DelmasHair Stylist
Adrien Pinault
Adrien PinaultMakeup Artist
Alexandra Janowski
Alexandra JanowskiManicurist
Frederick Asseo
Frederick AsseoSet Designer
Giorgio Tsintoukidis
Giorgio TsintoukidisExecutive Producer
Achille Genet
Achille GenetModel
Aker Ajak
Aker AjakModel
Anne Boomgaart
Anne BoomgaartModel
Gustav Frippiat
Gustav FrippiatModel
Lieve Siemons
Lieve SiemonsModel
Venus He
Venus HeModel
Zakaria Dau
Zakaria DauModel

Tags

two modelsmale modelfemale modelami t shirtami clothingpatterned armchairfloral arrangement

Description

This fashion campaign image for Ami, photographed by Daniel Archer with art direction by Jonathan Ferrari and styling by Anita Szymczak, features two models within a classic interior setting. One model is seated in a patterned armchair wearing a light-colored button-down shirt and a pleated skirt, while the second model reclines on the floor wearing a matching t-shirt and wide-leg trousers. The scene is illuminated with warm, soft lighting, highlighting rich textures such as wooden wall paneling and a patterned carpet. A vase with vibrant flowers and a lit desk lamp complete the atmospheric composition.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (50%)
Taupe (30%)
Crimson (20%)

Background

Living Room

Context

Advertising Campaign