Ami AMI S/S 25 by Daniel Archer 2025

Description

This campaign image for AMI S/S 25, photographed by Daniel Archer with fashion direction by Anita Szymczak, features three models styled in matching denim jackets within a domestic interior. One model sits on the floor holding a vintage telephone handset, another is seated in a green velvet armchair, and a third stands behind them. The room features muted beige panelled walls, a large window with draped curtains on the left, and a vintage television resting on a wheeled stand to the right. The lighting is warm and natural, casting soft shadows across the scene and accentuating the texture of the denim and the retro atmosphere.

Style

Editorial, Horizontal, Earthy, 1970s

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Living Room

Context

Advertising Campaign