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Brand
Ami
ProjectAMI S/S 25 by Daniel Archer
Model lying on an ornate patterned rug wearing a dark sleeveless sweater and light trousers for Ami S/S 25

Ami AMI S/S 25 by Daniel Archer 2025

Associated creatives

Alexandre Mattiussi
Alexandre MattiussiDesigner
Daniel Archer
Daniel ArcherPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Jonathan Ferrari
Jonathan FerrariArt Director
Michael Delmas
Michael DelmasHair Stylist
Adrien Pinault
Adrien PinaultMakeup Artist
Alexandra Janowski
Alexandra JanowskiManicurist
Frederick Asseo
Frederick AsseoSet Designer
Giorgio Tsintoukidis
Giorgio TsintoukidisExecutive Producer
Achille Genet
Achille GenetModel
Aker Ajak
Aker AjakModel
Anne Boomgaart
Anne BoomgaartModel
Gustav Frippiat
Gustav FrippiatModel
Lieve Siemons
Lieve SiemonsModel
Venus He
Venus HeModel
Zakaria Dau
Zakaria DauModel

Tags

model lying on rugmodel recliningmodeldark knit vestknit vestlight trouserstrousers

Description

This fashion editorial image for the AMI S/S 25 campaign, photographed by Daniel Archer with art direction by Jonathan Ferrari and styling by Anita Szymczak, captures a model reclining on a richly patterned rug inside a residential interior. The subject wears a dark knit vest with contrasting ribbing paired with light-coloured tailored trousers, positioned near a striped floor cushion. Warm directional light falls across the scene, casting soft shadows and highlighting the textured fabrics and intricate floor patterns. Post-production features a film-like colour grade with muted, warm tones that enhance the intimate mood of the composition.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (40%)
Beige (60%)

Background

Living Room

Context

Advertising Campaign