Ami AMI S/S 25 by Daniel Archer 2025

Description

This commercial campaign image for Ami S/S 25, photographed by Daniel Archer, features two male models set within a warmly lit, wood-paneled room. One model is seated in a patterned upholstered armchair wearing a light-toned cardigan, while the second model stands behind him wearing a dark v-neck sweater and dark shorts. The scene is styled by Anita Szymczak with set design by Frederick Asseo, incorporating scattered books on the patterned rug, a small desk with a lamp, and traditional wall molding. The lighting is soft and natural, casting long shadows across the walls and highlighting the textured fabrics and interior details.

Style

Editorial, Horizontal, Warm, Grainy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Living Room

Context

Advertising Campaign