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ProjectAMI S/S 25 by Daniel Archer

Model leaning against a wall wearing a long red dress and white jacket for AMI S/S 25

Ami AMI S/S 25 by Daniel Archer 2025

Associated creatives

Alexandre MattiussiDesigner

Daniel ArcherPhotographer

Anita SzymczakFashion Editor/Stylist

Jonathan FerrariArt Director

Michael DelmasHair Stylist

Adrien PinaultMakeup Artist

Alexandra JanowskiManicurist

Frederick AsseoSet Designer

Giorgio TsintoukidisExecutive Producer

Description

This fashion editorial photograph for the AMI S/S 25 collection, captured by photographer Daniel Archer with art direction by Jonathan Ferrari and styling by Anita Szymczak, features a model leaning against an ornately panelled wall in a classic interior room. The subject wears a long red dress layered beneath a cream-white jacket featuring a prominent red heart logo. A vintage boombox sits on the floor near the corner beneath framed wall mouldings, while a draped curtain hangs on the left side of the frame. The lighting creates subtle shadows and a warm tonal ambiance that highlights the textures of the clothing and the classical architecture of the room.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Crimson (50%)

Cream (50%)

Background

Hotel Room

Context

Advertising Campaign