Ami AMI S/S 25 by Daniel Archer 2025

Description

This image from the Ami spring/summer 2025 campaign, photographed by Daniel Archer with art direction by Jonathan Ferrari and styling by Anita Szymczak, features three models posed within a retro domestic interior. A standing male model on the left wears an oversized denim button-down shirt paired with dark shorts, while a female model reclines on a built-in counter in the background wearing matching denim. Another male model sits on the counter edge to the right, wearing a light denim shirt and shorts next to a small vintage television. The scene is lit with warm, directional light casting soft shadows across the tiled floor and paneled cabinetry. The post-production grading emphasizes warm amber and golden tones, creating an intimate, nostalgic atmosphere.

Style

Horizontal, Commercial, Warm, Retro

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Kitchen

Context

Advertising Campaign