BrandPuma

Puma No Faith Studios x Puma "Beisser" 2026
Associated creatives
Tags
Description
This black and white editorial piece is part of the No Faith Studios x Puma Beisser project, photographed by William Arcand with set design by Thibault Muñoz. The split-screen composition features a tight, high-contrast close-up portrait of model Gleb Sazon on the left with geometric shadow patterns cast across the face, paired with a wide shot of a person climbing a chain-link fence on the right. High-key and directional lighting enhances the dramatic textures and shadows throughout the frame. A small red rectangular accent rests between the panels near the bottom.
Style
Editorial, Horizontal, Monochrome
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (50%)
Pure White (50%)
Context
Advertising Campaign, Editorial

