BrandPuma

Puma No Faith Studios x Puma "Beisser" 2026
Associated creatives
Tags
Description
This close-up portrait features a woman with dark hair, captured in a dramatic cinematic lighting setup with high-contrast shadows across her face. The portrait is part of the No Faith Studios x Puma Beisser project, photographed by William Arcand with set design by Thibault Muñoz and modeling by Gleb Sazon. The shot employs a cool, desaturated palette with harsh light casting distinct shadows, highlighting facial features and creating a moody atmosphere. The tight framing focuses intently on the subject expression and texture.
Style
Horizontal, Cinematic, Desaturated, Cool
Techniques
Analogue / film, Hard Light
Industries
Luxury Fashion Houses
Context
Advertising Campaign

