Puma No Faith Studios x Puma "Beisser" 2026

Description

This editorial campaign image for the Puma Beisser project features a young male model captured mid-air as he leaps above an unmade bed inside a dimly lit bedroom. Shot by photographer William Arcand with set design by Thibault Muñoz, the scene is grounded by dark wood-paneled walls and moody lighting that highlights the suspended motion. The model wears dark outerwear open over his chest, paired with relaxed trousers and necklaces, while framed red garments hang on the wall to the left. The composition balances high-contrast shadows with the stark white of crumpled bed linens below, creating a raw and dynamic aesthetic.

Style

Editorial, Horizontal, Moody, Raw

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Bedroom

Context

Advertising Campaign