Puma No Faith Studios x Puma "Beisser" 2026

Description

This editorial campaign image for the No Faith Studios x Puma Beisser project features a diptych portrait of model Gleb Sazon. On the left frame, the young man looks intensely forward with a bared-teeth expression, while the right frame shows his profile looking off to the side. Both panels capture him wearing a dark zip-up jacket against a desaturated, industrial background. The photography by William Arcand is styled with set design by Thibault Munoz, incorporating stark lighting and a gritty, muted color grade. Visible graphic elements include the Puma logo and project text within the frame.

Style

Editorial, Horizontal, Desaturated, Gritty

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign