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Person face down on a mattress wearing sneakers leaving muddy footprints on white sheets and floor

Puma No Faith Studios x Puma "Beisser" 2026

About

This commercial campaign image created for the No Faith Studios and Puma collaboration titled Beisser features a person lying face down on a large mattress in a dimly lit bedroom setting. The individual wears dark clothing and heavy footwear, leaving distinct muddy footprints across the white bedsheets and the carpet below. The high-angle overhead shot captures a messy, lived-in environment with scattered items and footwear surrounding the bed. The lighting is moody with cool tones and contrasting highlights, emphasizing the textured surfaces of the fabric, mud, and carpet.

Brand

Puma

Project

Puma No Faith Studios x Puma "Beisser" 2026

Keywords

person lying on bedperson lying face downmuddy sneakersmuddy footprintspersonbedsneakersfootprints

Credits

William Arcand
Photographer
Thibault Muñoz
Set Designer
Gleb Sazon
Model

Styles

EditorialHorizontalMoodyGrainy

Techniques

Analogue / filmNatural light

Industries

Designer Fashion

Background

Bedroom

Context

Advertising Campaign
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