Puma No Faith Studios x Puma "Beisser" 2026

Description

A young male model is crouched amongst the bare branches of a thick tree trunk, positioned directly above dark water for the No Faith Studios x Puma Beisser project. He wears a dark, unzipped jacket over his upper body paired with loose trousers, leaning against the gnarled bark under dim, moody lighting. The composition is framed horizontally, with intricate tree branches crisscrossing the foreground and creating deep shadows across the scene. In the background, distant trees line the opposite shore under an overcast sky, establishing a raw, atmospheric tone. William Arcand photographed the session with set design by Thibault Muñoz.

Style

Editorial, Horizontal, Moody, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Forest

Context

Advertising Campaign