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BrandMoMA
ProjectBrand Identity
Vertical yellow and orange MoMA banner attached to a metal street pole outdoors with urban architecture in the background.

MoMA Brand Identity 2019

Associated creatives

Order
OrderGraphic Design

Tags

exhibition bannerbannermoma banneryellow bannerorange banner

Description

This vertical exhibition banner for MoMA is mounted on a metal pole outdoors, featuring bold yellow and orange color blocks alongside distinct typographic elements. The central graphic panel includes illustrative artwork and clear institutional messaging. The background shows urban architecture and tree branches flanking the structure. Natural daylight illuminates the scene.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Typography, Natural light

Industries

Digital Media & Publishers

Color

Golden Yellow (40%)
Burnt Orange (40%)
Pure White (20%)

Background

Street

Context

Out of Home (OOH)