Brand
ProjectBrand Identity

MoMA Brand Identity 2019
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Description
A vertical street banner hangs from a lamppost against a clear blue sky in an urban environment. The banner advertises the Theater of Operations: The Gulf Wars 1991-2011 exhibition at MoMA PS1, featuring bold typography and abstract graphic artwork. Tall skyscrapers flank the scene under bright daylight, highlighting the contemporary city setting. The composition is captured in a vertical orientation with sharp natural lighting.