MoMA Brand Identity 2019

Description

A vertical street banner hangs from a lamppost against a clear blue sky in an urban environment. The banner advertises the Theater of Operations: The Gulf Wars 1991-2011 exhibition at MoMA PS1, featuring bold typography and abstract graphic artwork. Tall skyscrapers flank the scene under bright daylight, highlighting the contemporary city setting. The composition is captured in a vertical orientation with sharp natural lighting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Digital Media & Publishers

Color

Background

Clear Sky

Context

Out of Home (OOH)