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BrandMoMA
ProjectBrand Identity
MoMA brand identity graphic design vertical banners featuring typography, photography, and colorful blocks

MoMA Brand Identity 2019

Associated creatives

Order
OrderGraphic Design

Tags

moma brand identitymoma brandbrand identitygraphic designmoma graphic designtypography bannersmoma bannerstypographyvertical banners

Description

Graphic design showcase featuring the brand identity and promotional vertical banners for MoMA. The layout consists of multiple vertical panels displaying bold typographic treatments in yellow, red, turquoise, and black, alongside archival black and white photography and modern art illustrations. Text elements include headlines like Less but better, Members see art first, and Modern art for modern times. The composition exhibits a structured grid system with strong contrast and clean alignment across all panels.

Style

Artistic, Vertical, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Golden Yellow (40%)
Crimson (30%)
Teal (30%)

Background

White Seamless

Context

Advertising Campaign