Brand
ProjectBrand Identity

MoMA Brand Identity 2019
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Description
This graphic design layout features five vertical exhibition posters for MoMA connected in sequence by thin black curved lines with directional arrows. The panels alternate between vibrant red, yellow, turquoise, orange, and white backgrounds, each displaying distinct typography, historic exhibition titles, and artwork imagery. The composition presents a cohesive brand identity system showcasing museum exhibitions and public programming. The minimalist grey backdrop highlights the bold colours and typographic hierarchies of each individual poster panel.