MoMA Brand Identity 2019

Description

This graphic design piece for the MoMA brand identity features a scattered arrangement of rectangular cards printed in vibrant block colors including yellow, pink, blue, green, and peach. Each card displays the word Welcome in English accompanied by translations in numerous global languages in clean black typography. The composition is captured from a direct overhead angle casting subtle soft shadows onto a neutral grey background.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Natural light

Industries

Movie Studios

Color

Background

Grey Seamless

Context

Advertising Campaign, Website / Web