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BrandMoMA
ProjectBrand Identity
Three MoMA Design Store catalogs featuring yellow, blue, and red covers displayed side by side on a neutral grey background

MoMA Brand Identity 2019

Associated creatives

Order
OrderGraphic Design

Tags

moma design store catalogdesign store catalogcatalog covermoma catalogbrand identitygraphic design

Description

Three distinct catalog covers for the MoMA Design Store are arranged side by side against a neutral grey background as part of a brand identity project. The left catalog features a yellow cover with a black handbag held against a numbered wooden block. The middle catalog displays a pale blue cover with a colorful acrylic vase holding a single pink flower. The right catalog shows a red cover with a green lamp being touched by a gloved hand. Each cover includes bold typography displaying the MoMA Design Store branding.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Specialty Retailers

Background

Grey Seamless

Context

Catalogue