BrandCalvin Klein

Calvin Klein 'Calvins Or Nothing' 2023 Ad Campaign 2023
Associated creatives
Tags
Description
Full-length black and white studio portrait of footballer Mana Iwabuchi for the Calvin Klein 'Calvins Or Nothing' 2023 advertising campaign. Photographed by Brianna Capozzi with creative direction by Cedric Murac, the shot captures Iwabuchi standing barefoot against a clean seamless white background. She is styled in a black cut-out sports bra and layered underwear showing branded waistbands above unbuttoned light-wash baggy jeans. Soft, diffused lighting creates balanced tones across the subject in a minimalist monochrome composition.
Style
Vertical, Commercial, Monochrome, Minimalist
Techniques
Soft Light
Industries
Lingerie & Underwear
Color
Medium Grey (50%)
Off-Black (30%)
Off-White (20%)
Background
White Seamless
Context
Advertising Campaign

