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BrandLoewe
ProjectHoliday 2024 Ad Campaign
Turquoise leather handbag with whimsical charm displayed against dark background with submarine illustration and Loewe text

Loewe Holiday 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Heikki Kaski
Heikki KaskiPhotographer

Tags

turquoise leather handbagturquoise handbagleather handbaghandbagturquoise bagleather bag

Description

This image for the Loewe Holiday 2024 ad campaign features a turquoise leather handbag as the central hero object. The handbag is displayed on a dark, reflective surface against a black backdrop decorated with a whimsical painted illustration of a grey submarine filled with figures and sea elements. Large white LOEWE typography runs across the top of the frame. The lighting is clean and directional, accentuating the smooth texture of the leather handbag and the charm dangling from its handle. The campaign was photographed by Heikki Kaski under the creative direction of Jonathan Anderson.

Style

Vertical, Commercial, Clean, Polished

Industries

Bags & Accessories

Color

Sky Blue (100%)

Background

Black Seamless

Context

Advertising Campaign