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  • ·Loewe Holiday 2024 handbag campaign photography
BrandLoewe
ProjectHoliday 2024 Ad Campaign
Stacked leather handbags featuring a large brown structured bag resting on black and green bags against white

Loewe Holiday 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Heikki Kaski
Heikki KaskiPhotographer

Tags

brown leather handbagbrown handbagleather handbagbrown baghandbagblack leather handbagblack handbaggreen leather handbaggreen handbagstacked handbagsstacked bags

Description

This commercial campaign image for the Loewe Holiday 2024 ad campaign features a stack of luxury leather handbags. A large, structured brown leather handbag with a top handle rests centrally on top of two other folded bags in black and dark green. The arrangement is set against a clean, neutral white background with soft, even studio lighting highlighting the pebbled leather texture of the top accessory. Prominent black bold lettering reading LOEWE appears at the top of the frame. The photograph was captured by Heikki Kaski under the creative direction of Jonathan Anderson.

Style

Vertical, Commercial, Clean, Polished

Industries

Bags & Accessories

Color

Chocolate (50%)
Jet Black (30%)
Forest Green (20%)

Background

White Seamless

Context

Advertising Campaign