BrandLoewe
ProjectHoliday 2024 Ad Campaign

Loewe Holiday 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image for the Loewe Holiday 2024 ad campaign, photographed by Heikki Kaski with creative direction by Jonathan Anderson, features a structured green leather shoulder bag as the central subject. The handbag hangs slightly, showcasing gathered leather detailing and a distinctive gold chain-link strap with a pendant. It rests on a reflective, glittery blue surface that catches the light. The background resembles a dark cosmic or night sky scattered with small colourful speckles and light streaks. The bold typography of the brand name appears at the top of the frame.
Style
Vertical, Commercial, Clean
Industries
Bags & Accessories
Color
Forest Green (70%)
Gold (30%)
Context
Advertising Campaign
