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  • ·Loewe Holiday 2024 submarine handbag campaign image
BrandLoewe
ProjectHoliday 2024 Ad Campaign
Metallic silver submarine-shaped handbag with portholes and a chain strap against a dark background for Loewe

Loewe Holiday 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Heikki Kaski
Heikki KaskiPhotographer

Tags

silver submarine handbagsubmarine handbagsilver baghandbagloewe handbagmetal chain strap

Description

This commercial image from the Loewe Holiday 2024 ad campaign features a novel submarine-shaped handbag as the central subject. The metallic silver bag is detailed with circular portholes displaying tiny illustrated figures, an orange top fixture, and a delicate linked metal chain strap that drapes below. The background is a dark, moody gradient with subtle reflections beneath the floating object. Bold white typography reading LOEWE spans the top of the frame. The lighting is clean and directional, accentuating the metallic sheen of the accessory.

Style

Vertical, Commercial, Moody, Clean

Industries

Bags & Accessories

Color

Silver (70%)
Burnt Orange (30%)

Background

Black Seamless

Context

Advertising Campaign