BrandLoewe
ProjectHoliday 2024 Ad Campaign

Loewe Holiday 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image from the Loewe Holiday 2024 ad campaign features a black leather tote bag decorated with colorful marine life illustrations, including small fish and squid motifs. The bag stands centrally against a vertical blue gradient background with a glossy surface creating water-like reflections underneath. Bold black typography reading LOEWE is positioned at the top of the frame. The lighting is clean and directional, highlighting the smooth texture and structured folds of the leather surface. The composition is vertically oriented, capturing a minimalist commercial product aesthetic photographed by Heikki Kaski.
Style
Vertical, Commercial, Clean, Glossy
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Cobalt (30%)
Background
Gradient
Context
Advertising Campaign
