Logo
  • Home
  • ·Media
  • ·Loewe Holiday 2024 Ad Campaign Black Leather Handbag
BrandLoewe
ProjectHoliday 2024 Ad Campaign
Black leather Loewe handbag resting on a bright yellow dandelion flower against a pale grey background

Loewe Holiday 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Heikki Kaski
Heikki KaskiPhotographer

Tags

black leather handbagleather handbagblack handbaghandbagyellow dandelion floweryellow dandeliondandelion flowerdandelion

Description

This image from the Loewe Holiday 2024 ad campaign features a black leather handbag delicately balanced atop a vibrant yellow dandelion flower. The composition uses soft, diffused lighting against a neutral grey studio background to highlight the textured leather finish of the bag and the intricate structure of the blossom. The word LOEWE appears in bold black typography across the top of the frame. Photographed by Heikki Kaski under the creative direction of Jonathan Anderson.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Golden Yellow (40%)

Background

Grey Seamless

Context

Advertising Campaign