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  • ·Loewe Holiday 2024 Beaded Handbag Campaign Editorial
BrandLoewe
ProjectHoliday 2024 Ad Campaign
Loewe beaded handbag with colorful dot pattern and silver chain strap against a dark background with whale artwork

Loewe Holiday 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Heikki Kaski
Heikki KaskiPhotographer

Tags

loewe beaded handbagbeaded handbaghandbagsilver chain strapmulticolored dot pattern

Description

This image for the Loewe Holiday 2024 ad campaign features a beaded handbag as the central subject. The bag is white with a multicolored dot pattern, sage green drawstrings, and a chunky silver chain strap. It rests on a dark reflective surface against a dark background with an illustrated whale visible above the product. Bold typographic branding reading LOEWE appears at the top. The photograph was captured by Heikki Kaski with creative direction by Jonathan Anderson.

Style

Vertical, Commercial, Polished

Industries

Bags & Accessories

Color

Pure White (50%)
Silver (metallic) (30%)
Sage (20%)

Background

Black Seamless

Context

Advertising Campaign