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ProjectHoliday 2024 Ad Campaign
Loewe dark blue leather handbag centered against a dark surface under a painted illustrated backdrop

Holiday 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Heikki Kaski
Heikki KaskiPhotographer

Tags

dark blue leather handbagblue leather handbagleather handbagblue handbaghandbagloewe handbagsilver padlock

Description

This image for the Loewe Holiday 2024 ad campaign features a dark blue leather handbag as the central hero object. Photographed by Heikki Kaski, the structured handbag rests on a dark reflective surface. Above the bag, an illustrated backdrop hangs with muted tones and circular character portraits. The brand name LOEWE is displayed in large black serif typography across the top of the frame. Studio lighting creates subtle highlights along the smooth leather texture and the small silver padlock attached to the front.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Navy (100%)

Background

Set-dressed

Context

Advertising Campaign