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BrandLoewe
ProjectHoliday 2024 Ad Campaign
Loewe black leather puzzle bag featuring white graphic whale design resting on pale blue studio surface

Loewe Holiday 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Heikki Kaski
Heikki KaskiPhotographer

Tags

loewe black leather bagblack leather bagleather bagloewe puzzle bagpuzzle bagblack handbagloewe bag

Description

This image for the Loewe Holiday 2024 ad campaign features a black leather puzzle bag placed centrally on a smooth pale blue surface. The bag displays a distinctive white graphic illustration of a whale and smaller fish against a dark background. Bold black typography reading LOEWE is positioned prominently at the top of the frame. The lighting is soft and studio-controlled, highlighting the geometric folds and leather texture of the luxury handbag. The composition is clean and structured, captured by photographer Heikki Kaski.

Style

Vertical, Commercial, Clean, Polished

Industries

Bags & Accessories

Color

Jet Black (60%)
Pure White (40%)

Background

Coloured Seamless

Context

Advertising Campaign