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BrandLoewe
ProjectHoliday 2024 Ad Campaign
Green leather Loewe handbag resting on a sparkling teal glitter surface against a cosmic background

Loewe Holiday 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Heikki Kaski
Heikki KaskiPhotographer

Tags

green leather handbagleather handbaggreen handbaghandbagloewe handbag

Description

This image for the Loewe Holiday 2024 ad campaign features a green leather handbag centered as the hero product. The bag rests on a heavily textured, sparkling teal glitter surface that fills the foreground. In the background, a dark cosmic or starlit scene is visible with subtle floating nebulous shapes and specks of light. The bold uppercase brand typography LOEWE appears in white across the upper portion of the frame. Additional small promotional credits appear in the lower corners.

Style

Vertical, Commercial, Saturated, Polished

Industries

Bags & Accessories

Color

Forest Green (100%)

Background

Textured Backdrop

Context

Advertising Campaign