J. Crew 'Camp Crew' Summer 2026 Ad Campaign 2026

Description

Three women stand side by side in an open, sunlit grassy field aiming traditional recurve bows and arrows during an outdoor archery activity. In the foreground, Sara Sampaio wears a pale yellow triangle string bikini while drawing back a bowstring with focused concentration. Beside her, Josephine Skriver pulls her arrow in a blue and yellow striped bikini, accompanied by Martha Hunt in a vibrant red scoop-neck one-piece swimsuit. The scene is illuminated by crisp natural sunlight, highlighting the athletic forms and outdoor summer camp setting.

Style

Vertical, Commercial, Warm, Nostalgic

Techniques

Natural light

Industries

Swimwear

Color

Background

Meadow

Context

Advertising Campaign